http://www.alongwayforahamsandwich.com A Long Way For A Ham Sandwich Thu, 12 May 2011 16:58:18 +0000 http://www.alongwayforahamsandwich.com en http://www.alongwayforahamsandwich.com/This-is-personal http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/This-is-personal Thu, 12 May 2011 16:58:18 +0000 A Long Way For A Ham Sandwich 1435704 The idea: Women's Care is personal. We were challenged by Bayfront Medical Center in St. Petersburg to promote their new Women's Center. We advertised in places that only women would be: fitting room's, lingerie stores, and restrooms. The hyper-targeting was not only more cost efficient than a billboard, but lot's more effective. <img src="http://payload.cargocollective.com/1/2/78914/1435704/Arewealone_640.jpg" width="640" height="426" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/Arewealone_o.jpg" data-mid="6992393" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/EyesUpHere_640.jpg" width="640" height="426" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/EyesUpHere_o.jpg" data-mid="6992396" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/DinnerTable_640.jpg" width="640" height="426" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/DinnerTable_o.jpg" data-mid="6992646" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/SittingDown_640.jpg" width="640" height="426" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/SittingDown_o.jpg" data-mid="6992397" border="0" align="left"/>The postings led to a website where women got to do something that isn't usually offered by hospitals. They got to meet the staff and listen to passionate interviews about personal medical experiences. See the microsite.<img src="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew0_640.jpg" width="640" height="426" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew0_o.jpg" data-mid="6998016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/IntroShot_640.jpg" width="640" height="425" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/2/78914/1435704/IntroShot_o.jpg" data-mid="6998020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew3_640.jpg" width="640" height="426" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew3_o.jpg" data-mid="6998018" border="0" align="left"/> http://www.alongwayforahamsandwich.com/Junior-Johnson-Event http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Junior-Johnson-Event Sat, 29 Jan 2011 19:40:40 +0000 A Long Way For A Ham Sandwich 993615 Jr. Johnson's Midnight Moon moonshine from Tom Archer on Vimeo. Every liquor needs a signature drink. Tequila would be nothing without the Margarita. So, in promoting Junior Johnson's Midnight Moon, we knew that we had to offer more to customers than just moonshine. Junior Johnson's Lightning Lemonade was introduced to the Nascar faithful at Darlington Raceway by the godfather of Nascar, Junior Johnson. He's a living legend. We got the crowd riled up with our jumbo tron video. Then Junior stood center and offered the crowd a toast. <img src="http://payload.cargocollective.com/1/2/78914/993615/JJMMLemonadeSupport3.jpg" width="600" height="660" width_o="600" height_o="660" src_o="http://payload.cargocollective.com/1/2/78914/993615/JJMMLemonadeSupport3_o.jpg" data-mid="4769870" border="0" align="left"/>The results: thousands on the Nascar circuit were introduced to the new drink. It became the groundwork for more press and more sales. http://www.alongwayforahamsandwich.com/La-Quinta-Radio http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/La-Quinta-Radio Thu, 27 Jan 2011 20:18:36 +0000 A Long Way For A Ham Sandwich 987032 We did two different radio campaigns for La Quinta Inns & Suites. The first was branding effort for the introduction of "wake up on the bright side." The Second was specifically targeted to business travelers which makes up 65% of their business.BRIGHTSIDE RADIO "Sunburn"BRIGHTSIDE RADIO "Hungry"TRAVELER JACK RADIO "First Position"TRAVELER JACK RADIO "Slide Whistle" http://www.alongwayforahamsandwich.com/About-Me http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/About-Me Thu, 27 Jan 2011 03:39:15 +0000 A Long Way For A Ham Sandwich 984550 http://www.alongwayforahamsandwich.com/CSC-Social-Initiative http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/CSC-Social-Initiative Tue, 25 Jan 2011 20:40:42 +0000 A Long Way For A Ham Sandwich 978594 CSC 50th Anniversary Social Experience from Tom Archer on Vimeo. http://www.alongwayforahamsandwich.com/Suzabu-iPhone-App http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Suzabu-iPhone-App Mon, 24 Jan 2011 22:49:15 +0000 A Long Way For A Ham Sandwich 974667 When someone's looking for grub, we found they either want sushi, pizza or burgers. Right? So, a few cohorts and I came up with SuZaBu. A restaurant app. Why does the world need another restaurant app? That's a good question. After searching what iPhone had to offer, we saw some short comings. First off, most apps tried to do too much. They incorporated every restaurant, fast food and otherwise. And secondly, few took into account the full capabilities of the social marketing landscape. We set out to be niche and to have more fun, that's what separates us. Here's a peek at the website. <img src="http://payload.cargocollective.com/1/2/78914/974667/suzabu-landing-page-v2_640.jpg" width="640" height="523" width_o="1188" height_o="972" src_o="http://payload.cargocollective.com/1/2/78914/974667/suzabu-landing-page-v2_o.jpg" data-mid="4730154" border="0" align="left"/> We have a fun rating system, and you can also take pictures of your meal and post them to the application. We've worked diligently to make the interface as simple and intuitive as possible. This app is in development and set to release in May. If this app is successful, we'll build off of it into other niche food areas. Like maybe Hippy Chow for vegan, organic, and gluten free. http://www.alongwayforahamsandwich.com/Things http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Things Mon, 24 Jan 2011 22:39:15 +0000 A Long Way For A Ham Sandwich 974544 <img src="http://payload.cargocollective.com/1/2/78914/974544/PeachButt_640.jpg" width="640" height="458" width_o="1012" height_o="725" src_o="http://payload.cargocollective.com/1/2/78914/974544/PeachButt_o.jpg" data-mid="4678960" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/974544/Alpaca_1_640.jpg" width="640" height="480" width_o="1104" height_o="828" src_o="http://payload.cargocollective.com/1/2/78914/974544/Alpaca_1_o.jpg" data-mid="4678950" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/974544/CartSidewalk_1_640.jpg" width="640" height="514" width_o="1008" height_o="810" src_o="http://payload.cargocollective.com/1/2/78914/974544/CartSidewalk_1_o.jpg" data-mid="4678952" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/974544/Condiments_640.jpg" width="640" height="479" width_o="1091" height_o="818" src_o="http://payload.cargocollective.com/1/2/78914/974544/Condiments_o.jpg" data-mid="4678954" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/974544/Hotdog_640.jpg" width="640" height="426" width_o="864" height_o="576" src_o="http://payload.cargocollective.com/1/2/78914/974544/Hotdog_o.jpg" data-mid="4678955" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/974544/LittleMan_640.jpg" width="640" height="853" width_o="729" height_o="972" src_o="http://payload.cargocollective.com/1/2/78914/974544/LittleMan_o.jpg" data-mid="4678958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/974544/SnowMan_640.jpg" width="640" height="611" width_o="779" height_o="744" src_o="http://payload.cargocollective.com/1/2/78914/974544/SnowMan_o.jpg" data-mid="4678961" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/974544/LoveClassroom_640.jpg" width="640" height="480" width_o="1092" height_o="819" src_o="http://payload.cargocollective.com/1/2/78914/974544/LoveClassroom_o.jpg" data-mid="4678972" border="0" align="left"/> http://www.alongwayforahamsandwich.com/Places http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Places Mon, 24 Jan 2011 17:33:44 +0000 A Long Way For A Ham Sandwich 971156 <img src="http://payload.cargocollective.com/1/2/78914/971156/2GirlsRunning_640.png" width="640" height="480" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/2/78914/971156/2GirlsRunning_o.png" data-mid="4677691" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971156/BoyonSidewalk_640.png" width="640" height="853" width_o="660" height_o="880" src_o="http://payload.cargocollective.com/1/2/78914/971156/BoyonSidewalk_o.png" data-mid="4677693" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971156/classroom_640.jpg" width="640" height="480" width_o="1104" height_o="828" src_o="http://payload.cargocollective.com/1/2/78914/971156/classroom_o.jpg" data-mid="4677694" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971156/DesertJalopy_640.png" width="640" height="480" width_o="912" height_o="684" src_o="http://payload.cargocollective.com/1/2/78914/971156/DesertJalopy_o.png" data-mid="4677695" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971156/ESBNight_filtered_640.png" width="640" height="853" width_o="684" height_o="912" src_o="http://payload.cargocollective.com/1/2/78914/971156/ESBNight_filtered_o.png" data-mid="4677699" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971156/goodwill_640.png" width="640" height="451" width_o="912" height_o="643" src_o="http://payload.cargocollective.com/1/2/78914/971156/goodwill_o.png" data-mid="4677700" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971156/Lifeguard_640.jpg" width="640" height="392" width_o="1102" height_o="675" src_o="http://payload.cargocollective.com/1/2/78914/971156/Lifeguard_o.jpg" data-mid="4677701" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971156/OfficeNY_640.jpg" width="640" height="472" width_o="1089" height_o="804" src_o="http://payload.cargocollective.com/1/2/78914/971156/OfficeNY_o.jpg" data-mid="4677705" border="0" align="left"/> http://www.alongwayforahamsandwich.com/People http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/People Mon, 24 Jan 2011 03:24:25 +0000 A Long Way For A Ham Sandwich 971120 <img src="http://payload.cargocollective.com/1/2/78914/971120/Oz2_640.jpg" width="640" height="801" width_o="1272" height_o="1593" src_o="http://payload.cargocollective.com/1/2/78914/971120/Oz2_o.jpg" data-mid="4663676" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/ManinPark_640.jpg" width="640" height="853" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/2/78914/971120/ManinPark_o.jpg" data-mid="4664109" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/OnaBoat_640.jpg" width="640" height="489" width_o="814" height_o="622" src_o="http://payload.cargocollective.com/1/2/78914/971120/OnaBoat_o.jpg" data-mid="4677648" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/20sRetro_640.jpg" width="640" height="417" width_o="1700" height_o="1110" src_o="http://payload.cargocollective.com/1/2/78914/971120/20sRetro_o.jpg" data-mid="4663667" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/60Retro_640.jpg" width="640" height="426" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/78914/971120/60Retro_o.jpg" data-mid="4663668" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/80Retro_640.jpg" width="640" height="426" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/78914/971120/80Retro_o.jpg" data-mid="4663671" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/AmberBlack_20.png" width="504" height="702" width_o="504" height_o="702" src_o="http://payload.cargocollective.com/1/2/78914/971120/AmberBlack_20_o.png" data-mid="4663954" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/FruitStand_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/78914/971120/FruitStand_o.jpg" data-mid="4663675" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/TopModel.png" width="504" height="720" width_o="504" height_o="720" src_o="http://payload.cargocollective.com/1/2/78914/971120/TopModel_o.png" data-mid="4664038" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/OnAhorse_640.jpg" width="640" height="563" width_o="700" height_o="616" src_o="http://payload.cargocollective.com/1/2/78914/971120/OnAhorse_o.jpg" data-mid="4677662" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/971120/TheBoxer_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/78914/971120/TheBoxer_o.jpg" data-mid="4663684" border="0" align="left"/> http://www.alongwayforahamsandwich.com/Flip-Tease-Android-App http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Flip-Tease-Android-App Mon, 24 Jan 2011 02:24:12 +0000 A Long Way For A Ham Sandwich 971032 My friends Tony Simmons and Jason Lewis of The Ring Collective had a great idea for an app. They brought me in to assist with some copywriting.<img src="http://payload.cargocollective.com/1/2/78914/971032/FlipteaseApp.png" width="600" height="475" width_o="600" height_o="475" src_o="http://payload.cargocollective.com/1/2/78914/971032/FlipteaseApp_o.png" data-mid="4663486" border="0" align="left"/>Remember those novelty pens with the hot pin-up girl. A gentle tipping of the pen would magically reveal the wonder that lies underneath. Fliptease is like that, but for the Android. Shot with classic pin-up styling, it's sure to tease. Download it and flip away. Stay tuned for new, sensual portraits to be launched regularly. But be careful, it can be addictive. Check out the site: www.flipteaseapp.com <img src="http://payload.cargocollective.com/1/2/78914/971032/FlipteaseApp2 copy.jpg" width="600" height="475" width_o="600" height_o="475" src_o="http://payload.cargocollective.com/1/2/78914/971032/FlipteaseApp2 copy_o.jpg" data-mid="4697842" border="0" align="left"/>